Sierra Nevada | Outside Festival | Denver 2024

Sierra Nevada

A shaded beer garden for Sierra Nevada at Outside Festival — bar, speaker series, live painter, and a place to actually sit down.

Sierra Nevada anchored its presence at Outside Festival in Denver’s Civic Center Park in June 2024 with a shaded bar and lounge engineered to function as a destination — not a passing brand impression.

Radia built the space using its in-house modular structures and programmed it with a speaker series, live music, a working painter, and a deep run of cozy seating. The room stayed packed across the weekend — guests laughing, playing, connecting, and engaging with the brand through the room they were already enjoying.

What We Did

Custom Fabrication

Brand Activation

On-Site Production

Bar & Lounge Design

Speaker Series Production

A shaded bar with a live painter, a programmed speaker series, and seating engineered for long sits — the kind of festival space guests chose over the path back to their cars. Brand engagement disguised as a place to land.