Asheville x Outside Magazine | Outside Festival | Denver 2024

Travel Bureau of Asheville × Outside Magazine

A 17-foot custom A-frame at Outside Festival, anchoring the Asheville × Outside Magazine activation with Editors’ Choice gear and a SUP pump-up challenge.

The Travel Bureau of Asheville and Outside Magazine arrived at Denver’s Civic Center Park in June 2024 for a joint activation that needed to capture the spirit of Asheville and its surrounding outdoors in a single architectural moment.

Radia built a custom 17-foot wood A-frame stocked with the magazine’s ‘Editors’ Choice’ gear picks — layered with retail display shelving on the interior face and anchored by a SUP pump-up challenge at ground level. The kind of structure that earned its own line on the festival map.

What We Did

Custom Fabrication

On-Site Production

Experiential Design

Retail Merchanising

Interactive Programming

A 17-foot A-frame on a festival lawn — half retail showcase, half SUP-pump challenge. Built to draw guests up off the path with a single architectural gesture, and to keep them there long enough to read the gear story.