Avalanche Summit | Barcelona 2022

Avalanche

Year one with Avalanche — the first Garden Spa, built inside Poble Español for the global crypto summit.

Avalanche launched its global summit in Barcelona in May 2022 with an unusual brief — reinvent the feel of a crypto conference. Build something attendees would leave talking about for reasons that had nothing to do with token launches.

Radia answered with a wellness lounge built around decompression, play, and pattern disruption instead of branded swag. Set inside the courtyards of Poble Español, the build included a massage tent, a tea dojo, a movement space, a sound-healing dome, and a wellness-forward refreshment program. Attendees and brand partners walked out talking about engagement levels they hadn’t felt at a summit before.

What We Did

Creative Direction

Custom Fabrication

On-Site Production

Experiential Design

Wellness Programming

A massage tent, a tea dojo, a movement space, a sound-healing dome — built into the courtyard of Poble Español. The first Garden Spa, and the start of a three-year run with Avalanche.