Avalanche Summit | Barcelona 2023

Avalanche

Year two of The Garden Spa — a wellness lounge inside the Avalanche Summit, back at Poble Español in Barcelona.

The Avalanche Summit returned to Barcelona for its second edition in May 2023, with The Garden Spa once again the most-photographed room on the conference floor.

Radia expanded the experiential wellness lounge — booking local massage therapists, a sound healer, and a roster of wellness brands to run the rest-and-recharge zone. New this year: a heavier social layer, including extra-ordinary games, an enhanced tea lounge, and a spa-centric networking moment that made the activation a permanent fixture of the AVAX programming.

What We Did

Creative Direction

Custom Fabrication

On-Site Production

Experiential Design

Wellness Programming

A spa, a tea lounge, a sound-healing room, and a calendar of local practitioners — all inside a crypto conference. By year two, the wellness lounge wasn’t a side activation; it was the main floor.