Columbia Sportswear

Columbia

A traveling brand activation for Columbia Sportswear — retail-tested architecture engineered to deploy across markets without losing the polish of a flagship.

Columbia Sportswear came to Radia for a brand activation that needed to function as both a retail moment and an outdoor lifestyle experience — touring across markets without losing the polish of a flagship store.

The studio designed a modular system that could deploy as a single anchored installation or break into smaller satellite touchpoints, with retail merchandising integrated into the architecture and field-tested gear stations programmed into the floor plan.

What We Did

Brand Activation

On-Site Production

Retail Moments

Modular Fabrication

Field Programming

A modular kit engineered to scale up or down depending on the market — a single hero structure at flagship events, smaller satellite versions when the team hit secondary markets. Retail polish at every size.