Reju | Outside Festival | Denver 2025

Reju

A seven-foot custom elephant in welded metal and hand-woven recycled fabric, marking Reju’s public debut at Outside Festival.

Reju arrived at Outside Festival in Denver this June with their first public-facing moment — a textile recycling company that needed a single, photographable symbol to introduce themselves to a non-industry crowd.

From an AI concept render the client was already attached to, Radia engineered a seven-foot-tall custom elephant sculpture in welded metal and hand-woven recycled fabric — designed for safe touring, durable enough for repeat festival deployments, and faithful enough to the original render that the brand could use it as a mascot for years to come.

What We Did

Custom Fabrication

Concept Design

Brand Activation

Custom Sculpture

Upcycled Materials

A seven-foot sculpture festival-goers could walk up to — woven from the kind of textile waste Reju exists to recycle. The brand mission expressed not on a hangtag but in the physical materials of the mascot itself.