RISC Zero | Boundless Launch | ETH Denver 2025

RISC Zero

Create the creative design for this product launch event that mirrors the branding and present Boundless as the elevated brand.

Challenge: Drive awareness of RISC Zero’s new product in an immersive, experiential way transforming a bare warehouse as the venue.

Solution: Created several custom designs to enhance and match the upleveled feel and the transparency of the brand. Clients entered a dramatic entrance with mylar pillars that played with light and reflection. Nine custom fabricated fabric pillars surrounded the room, flanking the stage for a dramatic effect that filled out the large warehouse room. Working with a lighting team these fixtures really came to life once the lights came on. The client added a late addition of a museum inspired custom display case for the client’s Whitepaper with a QR code for guests to claim a copy of their own. This display case was a hit and the client ended up having us ship it to Seattle for their offices.

What We Did

Custom Fabrication

Concept Design

Brand Activation

On-Site Production

Conference Strategy

Results: Client reported a ton of engagement on Twitter-attendees raving the event was the best they’ve seen at a conference in years. The event was one of the most high level/caliber of events within the past year seen at Crypto conferences. Clients reported they were still getting tags after the week with people who missed it and had FOMO!