Tom’s Of Maine | Outside Festival | Denver 2024

Tom's Of Maine

A reuse-first product display for Tom’s of Maine, assembled from Radia’s in-house dichroic kit at Outside Festival.

Tom’s of Maine returned to Outside Festival in Denver this June with an activation that needed to double as a sustainability story — the brand’s environmental positioning made physical, not just printed on signage.

Radia answered with a booth assembled from its in-house structural pieces — circularity expressed through the actual flow of materials in and out of the shop. Dichroic windows shifted color through the day, and custom signage layered the brand on every viewing angle.

What We Did

Brand Activation

On-Site Production

Custom Signage

Circular Fabrication

Dichroic Material Build

Built almost entirely from pieces already in the Radia shop — circularity expressed through the actual material life cycle, not a hangtag. The dichroic windows turned every walk-by into a different photo across the festival weekend.