Sierra Nevada Exhibition Bar

Great American Beer Fest

A custom exhibition bar anchoring Sierra Nevada’s footprint at the Great American Beer Fest in downtown Denver.

Sierra Nevada returned to the Great American Beer Fest at Denver’s Colorado Convention Center this October with a redesigned exhibition bar at center floor — the kind of structure built to draw a crowd through 60,000 attendees across three festival days.

The flagship craft brewer came to Radia for a build that read as confidently as the brand itself — hand-finished hardwood, custom signage, taps integrated into the bar face, and a footprint that scaled from quiet morning tastings to packed evening service without losing the architecture.

What We Did

Custom Fabrication

Concept Design

Brand Activation

On-Site Production

Material Sourcing

A hardwood bar engineered for the rush — taps mounted flush into the bar face, hand-finished surfaces under festival lighting, signage that read clearly from across a 6,000-attendee floor. The kind of structure that earned its own line on the GABF program.